A constant read on your pet's wellbeing.
The WAG band fits every companion — dogs, cats, rabbits, birds, and beyond — tracking activity, sleep, and recovery 24/7. One calm daily score, whatever they walk, hop, or fly beside you.
Why we're building WAG.
We wish to create a future where every pet owner can easily understand their animal by tracking wellness, activity, and growth — while making pet care simpler, more informed, and more connected.
At W.A.G, we intend to help pet owners better understand their animal's wellness, activity, and growth. Our wearable gives owners useful health insights so they can keep their pets active, healthy, and happy.
A daily score that turns sleep, stress and recovery into something you can actually read.
Movement and play tracked all day, so a quiet week is noticed before it becomes a habit.
Weight, size and stage tracked over months — the record you'd otherwise keep in your head.
Three signals. One clear picture.
Movement that matters
Step counts, play bursts, and rest cycles — so you spot the day that's off before it becomes a problem.
Rest, scored nightly
A nightly sleep score blends depth and duration into a single number that actually tracks recovery.
Stress, made visible
A live stress index flags overstimulation early, giving you a head start on calmer days.
Your pet's day, at a glance.
Syncs over Bluetooth in seconds. See today's score, trends over weeks, and gentle nudges when something looks unusual.
- One-tap daily wellness summary
- Multi-pet dashboard — every animal in the family
- Shareable reports for your vet visit
Good for them. Gentle on the planet.
Woven from 25 reclaimed ocean bottles — no new plastic, ever.
recycled & recyclable materials, down to the compostable box it ships in.
of ocean plastic recovered for every band we make.
mangroves planted for every preorder, with our reef partners.
eco score — carbon-neutral from factory to front door.
of profits pledged to ocean cleanup, for the planet.
Every purchase gives back.
5% of every WAG sale flows straight to animal charities. At checkout you pick the cause — shelter pets, wildlife, or the ocean — and your band funds it for a full year.
Best Friends Animal Society
Funds no-kill shelters and adoption programs across the US.
World Wildlife Fund
Protects endangered species and the habitats they call home.
Ocean Conservancy
Removes plastic from the same waters our straps come from.
The W.A.G. collection
Wellness, Activity & Growth
Smart Technology Products
Luxury Accessories
Monthly Memberships
"WAG caught a change in Milo's sleep before we noticed it ourselves. Now it's the first thing I check each morning."
Stars whose pets wear WAG.
WAG beta · Marmalade · 4y ginger tabby"Marmalade disappears for days when I'm mixing. WAG shows he's still playing and sleeping normally — I can work without worrying."
WAG beta · Duke · golden retriever"Recovery is my whole career, so of course I wanted the same read on Duke. WAG is the real deal."
WAG beta · Cocoa · 9y rescue rabbit"Cocoa is nine and WAG helps me watch over him without hovering. That peace of mind is priceless."
PETA-Approved. Kind by design.
WAG is endorsed by PETA for its cruelty-free promise: no animal testing at any stage, 100% vegan band materials, and a design philosophy built around a pet's comfort — never correction or constraint.
Be first on the collar.
Join the waitlist for early access and launch pricing. No card required — this is a student venture, so spots are limited. Every preorder plants 10 mangroves and gives 5% to animal charities.